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Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Health AI-Powered Chatbot Helps Planned Parenthood Educate Teens

Planned Parenthood's Roo assistant is designed to enhance its support for digital-first teens, increasing their access to sex-ed resources

Features How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Loyalty & Membership Customer Service Platform Helps Businesses Offer Voice, Video And Chat Support

Glia aims to consolidate multimodal communication capabilities onto one platform, catering to today's agile consumers and helping retailers better meet their customer service needs

Post Purchase Service & Support How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service

Brand Activation & Immersion Personal Concierge Platform Offers Travelers On-Demand Mobile Agent

Elves is a chat-based mobile platform that combines human assistance with AI to enable round-the-clock travel assistance, from booking flights to arranging for airport pick-up

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Interview NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Food & Beverage PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Consumer Goods How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Fashion & Apparel MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts

The Style Assistant is the curated men's apparel site's latest digital tool designed to help further streamline the CX, offering shoppers a transaction bot that identifies the right gifts based on typologies and contextualized questions

Retail Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

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