Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Brand Activation & Immersion How Brands Like Fabletics Are Building Relationships With Individual Customers

Top brands are implementing technology into their e-commerce platforms and in-store models to foster close customer relationships and enable one-to-one, personalized service to drive value

Fashion & Apparel Holiday Shoppers Can Use Saks' Facebook Chatbot To Find The Perfect Gift

Integrated into the luxury retailer's Facebook Messenger page, the AI chatbot is designed to target younger, mobile savvy consumers, hoping to translate their online time into sales

Health How Brands Are Democratizing Consumer Access To Mental Health Support

As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

Shopper Education & Assistance Ted Baker AI Chatbot Will Introduce Customers To The Latest Collection

The fashion brand's latest addition to its customer service is called Seemore, a bot that will aid customers with everything from educating them on the latest wares and tailoring their searches to tracking their packages

Delivery & Logistics Häagen-Dazs Uses Geo-Targeting To Deliver To On-The-Go Customers

The ice cream brand is piloting a way to offer its products to those in need of a sweet treat wherever they are using location-based technology

Hotels, Hospitality & Travel Virtual Concierge Helps Travelers Navigate London Like A Local

The app is called Lewis and provides tourists with multiple curated tours that enable them to design their own personalized and memorable travels

Retail Resort & Casino's Chatbot Helps Guide Customers Through Its Shops

Planet Hollywood's AI bot is available through Facebook Messenger 24/7, and serves to answer visitors' questions based on their location within the Miracle Miles Shops, even making recommendations

Entertainment Nickelodeon Fans Can Challenge Their Friends To Trivia On Facebook Messenger

Fans of Nickelodeon's Double Dare can play at home thanks to integration with the chat service

Post Purchase Service & Support Business Travelers Can Coordinate Their Plans On SAP's Travel Slack Bot

SAP Concur is using Slack to help streamline business travel, ensuring that business teams have a single platform for itinerary, pricing and booking information

Fashion & Apparel Uniqlo's Chatbot Gives Shoppers Personalized Style Recommendations

Dubbed Uniqlo IQ, the bot offers shoppers a digital concierge service through the store's mobile app, giving customers tailored options organized by everything from occasion to horoscope

Automotive How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

Automotive Car-Buying Website Connects Shoppers With Dealers Through Facebook is using an AI-powered chatbot to let customers ask questions—and get answers— outside of normal business hours

Food & Beverage Tito's AI-Enabled Chatbot Walks Spirits Enthusiasts Through Craft Cocktail Recipes

The vodka brand and created the Barkeep chatbot to guide users through popular drink recipes and even enable home-delivery of Tito's through service Drizly