'Hell is Other People' displays where acquaintances are based on social media check-ins so users can go to "safe zones" where they won't bump into them.
The food company incentivizes in-store visits with a location-based social media campaign.
The food retailer starts a mobile initiative in the UK to build customer loyalty.
An infographic tracking last years check-in behaviors show which businesses came out on top and when/where people checked in.
The partnership rewards fans who attend tapings of NBC's late night TV shows.
Location information will just become a standard part of mobile status updates for the social network.
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Soda retailer sparks a new "green" initiative that encourages thoughtful interactions with the environment by capitalizing on online sharing and networking behavior.