Chicago

Brand Activation & Immersion Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Analysis How Fast Food Chains Like Taco Bell Are Elevating The Dine-In Experience

Cheaper food no longer means a sub-par dine-in experience—these three brands are elevating fast dining with great design, exclusive menus and thoughtful choices

Cafe & Restaurant McDonald's High-Design Chicago HQ Translates The Brand For Modern Consumers

The fast-food chain's new home in Chicago's West Loop featuring modern and urban aesthetics is symbolic of the brand's emphasis on quality

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Fashion & Apparel 5 Must-See Spots From PSFK's Chicago Retail Guide

In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Features How An AI-Enabled Booking Platform Aims To Disrupt The Restaurant Experience

With the acquisition of competing app Reserve, Resy aims to become a leading service bringing together restaurants and diners in a single app, providing consumers a convenient booking experience while enabling venues to better track their business

Automotive Walmart's Pickup-Only Store Loads Orders Directly Into Shoppers' Vehicles

The retail giant is experimenting with innovative outlets in an increasingly omnichannel market, catering to its online shoppers by letting them pick up their orders drive-through style

Shopper Marketing & Promotion Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Retail Google Moves Away From Pop-Ups With First Permanent Flagship Store

Located in a trendy Chicago neighborhood, the tech company is planning its first standalone location to better showcase its products as well as give it a competitive edge against Microsoft and Apple

Automotive Lyft Is Paying Chicago Residents To Ditch Driving For 30 Days

The ride-sharing service wants to draw attention to the reduced cost of using its services over owning a car, offering participants $550 in credit and encouraging social media shares

Loyalty & Membership GM Car Drivers Can Earn Money Renting Their Vehicles With Peer-To-Peer Service

Testing in the Chicago area, the program is an expansion of GM's existing car-sharing platform, allowing car owners or lessees to add their personal vehicles to the mix

Hotels, Hospitality & Travel Booking Site Lets Friends Co-Manage Once-In-A-Lifetime Experiences

IfOnly allows users to both split payment on special trips and give unique experiences to others as gifts, helping friends better manage and enjoy excursions from dining and concerts to travel

Shopper Education & Assistance Coffee Shop Offers Customers Hot Drinks And Mental Health Counseling

Sip of Hope offers coffee, tea and a friendly staff trained in Mental Health First Aid, providing the local community with support and resources in a relaxing environment

Shopper Marketing & Promotion REI's Rewilding Project Helps Improve The Wilderness Areas Of Five Cities

In partnership with local nonprofit organizations, the retailer is developing trails, increasing accessibility and encouraging more sustainable park management, measures that increase its brand value to customers while also serving environmental causes

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