How can companies move beyond purpose to guidance?
The importance of creating a role that is responsible for maintaining a company's culture and communicating it both inside and out.
Grant McCracken is running a contest at his blog asking people to see the culture trends at work at USA networks and Showcase.
Observations on the customer service practices of major brands.
Anthropologist Grant McCracken discusses the thinking behind his latest book, Chief Culture Officer, a clarion call for the integration of culture into corporate strategy.
In the final set of Good Ideas talks at PSFK Conference NYC, we learned about the power of disruption from Peter Weijmarshausen, Grant McCracken, Avner Ronen and Naveen Selvadurai.
PSFK attended Grant McCracken's presentation on his latest book, Chief Culture Officer, and we walked away with some interesting thoughts.