Children

Brand Activation & Immersion Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Children Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Consumer Goods Kashi Collaborates With Teens To Create Cereal Gen Z Actually Likes

Rather than hypothesize on what kids would like, Kashi assembles a team of Gen Zers to produce a new food line that is appealing to younger consumers

Gen Z Assumption Versus Reality: What People Get Wrong About Gen Z

Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class

Case Study Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Banks, Insurance & Financial Services Op-Ed: How Financial Services Can Enable Trust By Building Relationships Beyond The Transaction

Author Shannon McLay makes the case for taking an old-school approach to an increasingly automated financial service industry, building the trust millennials consumers want with community and personalization

Retail KinderCare Brings Its Brand To Life With Traveling Schoolhouse Activation

The childcare service built a tiny, moveable school to take its services anywhere in the country, traveling to make IRL contact with parents and immerse them in its brand

Automotive Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Fashion & Apparel Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Loyalty & Membership Why Brands Like The Wing Are Investing In Childcare To Better Support Millennial Lifestyles

From PSFK's Back-To-School Deck: Retail Trends report, here's how two of today's leading brands are now focusing on offers like child-friendly coworking and integrated babysitting functions to support the entire family

Design How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Gaming & Play Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce