Children

Children Toy Kingdom concept store immerses children in a storyline with products brought to life

Located in Daegu Shinsegae, this toy store concept from one of Korea’s largest retailers immerses children in a storyline with characters who correspond to the store’s core product categories, imagination toys, ride-on toys, building toys, and smart toys. Each zone of the store has interactive elements, such as tunnels and interactive flooring, combining analog and digital elements to immerse children in a world of play.

Case Study Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Automotive The Mobile Food Lab Offers Students Fun, Immersive Food Education

Teaching kids the importance of nutrition, the Mobile Food Lab uses a converted school bus to make cooking friendlier and more accessible

Retail Here's Why A Fintech Startup Launched A Debit Card For Kids

Greenlight is a startup that hopes to teach young people the value of financial literacy with a starter debit card and an accompanying app

Brand Activation & Immersion Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Consumer Goods Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Features Kashi Collaborates With Teens To Create Cereal Gen Z Actually Likes

Rather than hypothesize on what kids would like, Kashi assembles a team of Gen Zers to produce a new food line that is appealing to younger consumers

Gen Z Assumption Versus Reality: What People Get Wrong About Gen Z

Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class

Entertainment Kellogg's Cereal Crunchers Can Color Their Box And Then View In AR

The food brand is aiming to drive engagement with its cereal by giving the coloring box of yesteryear a 2019 upgrade

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Banks, Insurance & Financial Services Op-Ed: How Financial Services Can Enable Trust By Building Relationships Beyond The Transaction

Author Shannon McLay makes the case for taking an old-school approach to an increasingly automated financial service industry, building the trust millennials consumers want with community and personalization

Shopper Education & Assistance KinderCare Brings Its Brand To Life With Traveling Schoolhouse Activation

The childcare service built a tiny, moveable school to take its services anywhere in the country, traveling to make IRL contact with parents and immerse them in its brand

Delivery & Logistics Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Fashion & Apparel Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares