Big-box retailer Target launches Halloween adaptive wear costumes, so children with mobility and sensory issues can easily access costumes to celebrate the holiday. The retailer adapts the costumes to complement wheelchairs such as a Cinderella carriage and pirate ship that fit over wheels. For autistic children, the brand focuses on designing costumes that remove tags and other stimulants that may overwhelm them. Also, a hidden abdominal opening leaves room for media equipment access as needed.
CPG company Kellogg’s partnered with nonprofit Autism Speaks to make sensory “Love Notes” for autistic children to feel and understand the emotion of love through the sweet snack Rice Krispies Treats. The “Love Notes” are designed into four different stickers appealing to sensory disorders. Each sticker comes in calming colors and in a variety of textures from faux fur to fleece to support children on the autistic spectrum to express love.
Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.
Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail
Theme park SeaWorld invites guests to explore newly debuted Sesame Street Land, an innovation that blends together the children’s show with educational interactive experiences for visitors to explore. Guests can interact with their favorite characters in exciting challenges and activities from Elmo’s Window to Cookie Monster’s Foodie Truck Challenge.
Google’s Be Internet Awesome campaign teaches children how to spot internet scams and other disinformation with classroom support and online lessons. In a series of media literacy modules, which were designed with internet safety experts, students learn that the information they see online isn’t always true, plus how to spot bots and phishing.
Fast-casual salad chain Sweetgreen and nonprofit FoodCorps are piloting three elements of a program called Reimagining School Cafeterias in schools across the U.S., teaching students to create cheap, healthy meals. In three separate schools, students prepare produce, season their food and brainstorm ideas to improve their cafeteria.
Nonprofits The Clinton Foundation and Libraries Without Borders partnered to bring educational materials to laundromats, where the average family spends two hours per week, to increase literacy among children. The project is meant to increase educational time outside of schools, engaging kids where they might otherwise be idle.
Toy company LEGO’s Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need. After being returned, the pieces are sorted and cleaned, then sent to classrooms in need. Replay boosts LEGO’s sustainability while contributing to charity, all without asking too much of the customer.
Located in Daegu Shinsegae, this toy store concept from one of Korea’s largest retailers immerses children in a storyline with characters who correspond to the store’s core product categories, imagination toys, ride-on toys, building toys, and smart toys. Each zone of the store has interactive elements, such as tunnels and interactive flooring, combining analog and digital elements to immerse children in a world of play.
Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores
Teaching kids the importance of nutrition, the Mobile Food Lab uses a converted school bus to make cooking friendlier and more accessible
Greenlight is a startup that hopes to teach young people the value of financial literacy with a starter debit card and an accompanying app
Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping