chocolate

Brand Activation & Immersion andSons Chocolatiers Paves Way For A Modern Retail Experience

Thinking outside of the box, the luxury chocolate brand revamped its consumer strategy to reinvent an often old-fashioned category

Cafe & Restaurant Godiva Is Converting Stores Into Full-Service Cafes

The Belgian chocolatier is expanding into cafe service, planning to open 2,000 locations across the world within the next six years

Food & Beverage Dove Chocolate Improves Job Security For Female Workers In West Africa

As part of a campaign for International Women's Day, the chocolatier's new facility on the Ivory Coast aims to give its primarily female employees greater resources and support

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Analysis How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Features How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Hotels, Hospitality & Travel Shanghai Shoppers Can Taste Dove Chocolate At Its Hotel Popup

The multisensory popup experience will provide tastes of Dove's different chocolates in an interactive, hotel-inspired setting, inviting visitors to find their 'pleasure profile'

Packaging & Product Engagement Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Grocery, Convenience & Supermarket Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Packaging & Product Engagement Japanese Bakery Uses AR To Turn Baum Cakes Into Vinyl Records With Personalize-able Messages

Japanese confectioners at La famille created a record-shaped pastry and complementary AR app function that delivers a customizable song and message to consumers, functioning as card, entertainment and dessert all in one experience

Shopper Marketing & Promotion Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Entertainment Kellogg’s Bites Into Brand Engagement With Edible Record

A new song from boy band PRETTYMUCH is available for listening (and eating) on a record made from Kellogg's cereal

Consumer Goods Cadbury Pop-Up Accepts Knick-Knacks In Exchange For Chocolate

The British confectionary manufacturer is seeking to promote generosity with its new promotion