Analysis How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Automotive Old Navy Customers Receive Discounted Lyft Rides To Pick Up Their Online Orders

The activation promotes the use of Lyft's services while adding value for holiday customers of the apparel retailer by offering a $10 voucher to those who select in-store pickup this December

Consumer Goods PSFK Launches The Occasion-Based Marketing Debrief

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Fashion & Apparel Asos 'Try Before You Buy' System Wins Big With Young Shoppers

Letting buyers pay only for items they keep proves a hit with young shoppers as sales rise to £300 million

Retail How To Save Small Town Retail

Revamping shops to prop up a town center is the wrong approach: retailing will improve on its own if cities can attract employers or prosperous commuters

Advertising Duracell's Two-Sided Holiday Display Reminded Parents To Buy Batteries

Duracell created a playful window display exaggerating the horrors of not having batteries for new toys on Christmas morning

Advertising How Samsung Turned An Abandoned Mall Into A Christmas Wonderland

Children from the Boys & Girls Club got to experience the true holiday spirit

Hotels, Hospitality & Travel Take A Ride In A Holiday-Themed Lyft With 'Merry Mode'

Lyft is celebrating the holiday season by having cars don their own ugly sweaters and inviting passengers to sing carols

Technology Personalized, Lifelike Avatars Reenact The News Differently For Each Viewer

Genies lets users making a digital clone of themselves to share what's going on in their day or in the news they care about

Entertainment Campaign Rewrites Christmas Hymns As 'Hyrrs' With A Feminist Slant

Classic Christmas songs were reworded to feature feminist lyrics

Food & Beverage Brewery Turns Disused Warehouse Into A Giant Advent Calendar

A brewery in the UK created an advent calendar from an unused building to include humorous messages about the holidays

Grocery, Convenience & Supermarket Aldi Introduces Pet-Friendly Wine And Beer In Time For The Holidays

The supermarket chain will offer a selection of mock drinks that are safe for cats and dogs

Retail Nordstrom Kicks Off 24/7 Curbside Pickup Service For Holiday Shoppers

Nordstrom brings customer service up a notch this holiday season with round-the-clock pickup service

Shopper Marketing & Promotion Why Pop-Ups Have Become A Springboard To Startup Success

Successful entrepreneurs describe how they used pop-ups to grow their businesses