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January 16, 2019 | New York City
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From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust
August 15, 2018

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While industry professionals know that marketing and promotions around traditional events and occasions are a critical part of the marketing mix, many feel that their efforts aren’t having the impact they should especially at a time when consumer’s tastes and expectations have changed. PSFK’s Occasion-Based Marketing Debrief explains how marketers and retails can reframe their efforts to […]

December 2, 2014
Video

While industry professionals know that marketing and promotions around traditional events and occasions are a critical part of the marketing mix, many feel that their efforts aren’t having the impact they should especially at a time when consumer’s tastes and expectations have changed. PSFK’s Occasion-Based Marketing Debrief explains how marketers and retails can reframe their efforts to […]

December 1, 2014
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