Christmas and holiday season

Analysis How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Banks, Insurance & Financial Services Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Automotive Interview: The Automotive-Fueled Retail Trends Poised To Reshape The Consumer Experience In 2019

KPMG industrial manufacturing expert discusses how bots, autonomous deliveries and 'must-go' experiences will start to reshape the shopping landscape this year

Advertising PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Delivery & Logistics Interview: How Shipsi Helps Retailers Of All Sizes Compete With Quick Holiday Shipping

Shipsi founder, Chelsie Lee tells PSFK how she helps small businesses and independent retailers offer agile shipping solutions and excellent customer service for holiday shoppers amid rising consumer demand for efficient, seamless experiences

Brand Activation & Immersion How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

Beauty How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Consumer Goods Minimalist Ecommerce Platform Forgoes Variety To Prioritize Shopper Satisfaction

In an era of hyper-personalization, Good, Cheap, and Fast is a no-frills site that takes the opposite approach, helping shoppers cut through the overabundance of internet goods by offering few but quality options and enabling stress-free, practical shopping

Fashion & Apparel How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Features How Retailers Like Walmart And Macy's Enable Immersive Holiday Gift Search

Clickable content and a customized user experience are among the top services online retailers are offering this holiday season

Shopper Education & Assistance Google Search Integration Helps Online Shoppers Find Merch In Nearby Shops

The partnership enables online shoppers to view available inventory in nearby stores, placing distance, price and availability of items in Google Search results, and is intended to support local businesses

Merchandising & Curation Macy's Shoppers Can Peruse Facebook Popup Shops

As digital-first brands continue their foray into brick-and-mortar retail, Facebook is joining suit, launching The Market @ Macy's to feature a selection of brands sold on Facebook and Instagram at the department store

Shopper Marketing & Promotion Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

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