Case Study Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Brand Activation & Immersion New Polish Hotel Pays Homage To Its City's Cinematic History

PURO Łódź is a design-forward hotel in one of Poland's oldest cities that celebrates its hometown's film roots through an in-house cinema and weekly movie nights

Entertainment Bulgari Unveils Female-Centered Films At Tribeca Film Festival

Luxury brand recruited iconic filmmakers to create shorts inspired by the strength of women

Advertising Amazon Is Bringing The Sundance Film Festival To Prime Viewers

15 films are currently streaming, including Manifesto starring Cate Blanchett

Fitness & Sport Reebok Wants Fitness Trainers To Have A Category At The Oscars

Reebok sent a letter to the new president of the Academy of Motion Picture Arts and Sciences asking him to consider adding a Fitness Trainer award category

Retail Interactive Cinema Puts Your Tweets On The Big Screen

A Venezuelan movie chain has been testing out a social way to watch films

Children Playground Movie Theater Brings In Younger Audiences

The Cinépolis has created Junior theaters to make the movie watching experience more active for children with playground equipment

Hotels, Hospitality & Travel Air France Will Now Let Passengers Finish Films After They Get Off The Flight

In partnership coinciding with Cannes, the airline hopes to appeal to traveling film buffs

Design PSFK 2017 Forecast: Storytelling for All Five Senses

Our new report explores how to create more dynamic narratives to capture the attention of an audience

Gaming & Play Sweden Uses New Rating System To Screen For Sexist Films

The Bechdel Test assesses gender bias by measuring the presence of strong female roles.

Technology Why Multi-Channel Thinking Is The Key To A Successful Viral Video

PSFK chats with the founder of about how they are helping brands to navigate the multimedia online space.

Syndicated The Creators Project: A Breath-Controlled Installation Inspired By Hurricane Sandy

The organization's team comes up with a project that encapsulate how humans effect the weather.the

Technology Microsoft Patent Would Automatically Silence Phones In Movie Theaters

The company's idea would dim the phone's screen and make alerts less distracting when GPS signals and certain lighting or sound factors were met.

Advertising Ridley Scott Produces Short Film With The Coca-Cola Bears [Video]

Iconic characters get a cinematic makeover by the famous director.