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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Bharat Popat is the Industry Solutions Director for Microsoft where he is focused on driving global industry solutions innovation and partnerships for Microsoft Cloud and IoT. Prior to working for Microsoft, Popat was the Managing Director for Cisco's Consulting Services, where he acted as the principle consultant for retail and logistics practice and a member of the leadership team to establish a new consulting practice that would accelerate solution sales and grow a profitable services business line for Cisco's global enterprise segment. Popat received a Bachelor's Degree in Business Management and Marketing from the University of Central Lancashire, and an MBA in Business Management from City University, London.


Derek Dykens is a retail and digital enthusiast. He is currently the Retail Business Development Manager for Cisco. Prior to that he held the role of Retail Practice Advisor where he focused on strategies within Cisco aimed at keeping up with the changing retail environment. Before working with Cisco, Derek worked at Lexmark as a Consultant and a Global Retail Industry Manager. Prior to that he was a business analyst with Target, where he focused on in-store digital strategies for the marketing and omnichannel guest experience team. Derek attended Michigan Technological University where he received a Bachelor of Science degree in Computer Systems Networking and Telecommunications. He describes himself as a "passionate millennial."

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