climate

Brand Activation & Immersion London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Delivery & Logistics Climate-Positive Menu Cuts Out Carbon Emissions From Production

Not satisfied with simply going carbon neutral, Swedish chain Max Burgers was able offset 110% of its emissions for climate-conscious customers

Health How Optimized Ambience Is Helping To Improve Sleep Quality

From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment

Automotive Lyft Differentiates With Carbon-Neutral Strategy

The on-demand transportation company is purchasing carbon credits to offset all of its emissions

Food & Beverage Interview: How Human Trends Have Migrated To The Pet Business

Petrics CEO Ed Hall discusses how wellness and fitness tracking trends among humans are influencing products and services for pets

Advertising Customers Can Test Their Gear In Woolrich's Extreme Weather Room

The brand's flagship shop in Milan lets shoppers try its outerwear in freezing temperatures

Design These Designers Want To Spark A New Maker's Revolution With Algae Plastic

A pair of Dutch designers imagine a world that produces negative emissions, starting with algae plastic for 3D printing

Design Radically Redesigned Garage Could Help Solve Overcrowding In Cities

This parking garage remains underground until the city experiences heavy rainfall, causing it to rise up from the ground to create a reservoir

Packaging & Product Engagement Brewery Designed Beer To Remind Leaders To Prioritize Climate Change

Brewdog released a new beer, directed at the White House, to highlight the importance of acknowledging climate change

Syndicated What Would An Entirely Flood-Proof City Look Like?

From sponge cities in China to ‘berms with benefits’ in New Jersey and floating container classrooms in the slums of Dhaka, a range of projects are looking to treat storm water as a resource rather than a hazard

Technology Los Angeles Is Testing A Special Paint To Cool Down City Streets

The city of Los Angeles will be testing out a layer of CoolSeal paint on public streets, which cuts down how much heat asphalt absorbs

Food & Beverage Scientists Have Figured Out How To Turn Carbon Dioxide Into Food

With electrolysis, a bioreactor can create a food powder containing protein, carbs and other nutrients

Interview Future Cities Could Run On Renewables And Share Self-Driving Cars

PSFK interviewed architect, engineer and future visionary Carlo Ratti about working with technology and nature to transform the urban jungle