Clothing

Brand Activation & Immersion PSFK Visits Pop-Up That Encourages Its Customers To Consume Fewer Products

The pop-up space is both an installation and a store aimed at educating customers how to make the most of the products they already own

Fashion & Apparel DTC Charitable Clothing Brand Asks Customers To Shop Blind

Two Blind Brothers is an online apparel retailer that raises funds for retinal eye disease research, launching a successful campaign that required shoppers to purchase blindly with no knowledge of their merchandise assortment

Design FARM Rio's New York Flagship Brings Brazil To SoHo Shoppers

PSFK visited and spoke to the co-founder and architect of the store that invites customers to dip their toes in the sand and appreciate authentic Brazilian touches for the brand's first U.S. location

Loyalty & Membership Urban Outfitters Shoppers Can Rent Apparel Through Subscription Service Nuuly

In response to climbing consumer demand for apparel rental, Nuuly lets customers borrow six pieces per month from UO, Anthropologie, Free People and more

Merchandising & Curation Selfridges Brings PacSun's California Style To U.K. Shoppers

The American West Coast clothing brand is branching out to shoppers across the pond in a first-ever popup collaboration with the luxury department store

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Delivery & Logistics Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Entertainment How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Packaging & Product Engagement E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Beauty YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Retail H&M To Sell Second-Hand Apparel As Part Of Sustainability Strategy

The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories

Children Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Fitness & Sport Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Millennials Bridal Resale Platform Expands To Offer Brides "Amazon Of Weddings"

Online retailer Nearly Newlywed is expanding beyond just wedding gowns with an marketplace where curated designers can sell their products via branded storefronts, offering everything from jewelry to wedding gifts

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