Clothing industry

Fashion & Apparel Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Brand Activation & Immersion Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Fitness & Sport Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Merchandising & Curation J. Crew CEO's Unapologetic, Low-Price Makeover Of The Preppy Retailer Culminates With First-Ever Amazon Shop

James Brett has been working to revive sales at the struggling merchant by cutting prices and adding larger sizes and more fits, currently debuting a Mercantile shop on the nation's biggest online store to further broaden the tony brand's appeal

Store Experience & Design The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Retail The North Face Will Repair And Resell Used Clothes At A Discount

The outdoor clothing brand launched an online store for refurbished clothing in bid to help the environment and attract bargain shoppers

Fashion & Apparel Outdoor Voices Delves Into Multi-Functional Apparel With Exercise Dress

The athleisure brand created an activewear dress in a special nylon fabric that allows for maximum breathability and optimal functionality, satisfying the consumer need for multi-purpose clothes that easily transition from one activity to the next

Retail Canada Goose And Pantone Campaign In Color To Save The Polar Bears

The clothing and design brands worked together to create a special blue color for new apparel, with the proceeds going to Polar Bears International

Design H&M's Sustainable Activewear Incorporates Recycled Fabrics

The fashion retailer is moving forward with its commitment to become a circular business

Delivery & Logistics These Brands Are Bringing Social Consciousness Into Fashion

A group of established and emerging brands are pushing the boundaries on the British high street and beyond to create timeless pieces

Design Converse’s New Shoe Collection Is Waterproof

A utilitarian new line from the sneaker brand is ready for all kinds of weather with Gore-Tex

Interview Taking Cues From Athletic Apparel, This Menswear Line Refined Performance Fabric

PSFK sat down with Mizzen+Main founder and CEO Kevin Lavelle, who brought athletic wear’s moisture-wicking performance fabrics to the classic dress shirt

Advertising Jumpers Defy Gravity With Athletic Wear Made From Condom Material

SKYN is producing performance athletic wear that is made from the same material used for its condoms

Design This Startup Is Making The 'Perfect T-Shirt' Using A Personal Algorithm

Son of a Tailor creates bespoke T-shirts that cut down on clothing waste