co-creation

Analysis How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Fashion & Apparel H&M To Make Sustainable And Customized Clothing More Accessible

The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Brand Activation & Immersion How Stores Like Levi's Times Square Engage Customers With Co-Creation Studios

These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

Delivery & Logistics Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Features Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Loyalty & Membership Target Invites Consumers To Co-Create Products Using A Secret App

The retailer sends select invitations to shoppers to join its secret product development community, letting members collaborate with Target designers and see their ideas manifest in stores, a practice that takes consumer-informed R&D to the next level

Retail Adidas Bids For The Future Of Footwear Production With Speedfactory

The groundbreaking manufacturing process is tailored to cities and optimized for athletes

Entertainment How AI Is Helping Craft Better Entertainment

Our Entertainment Debrief explores how content is being created autonomously in relation to user’s contextual environments, thanks to machine learning and data powered algorithms

Design Open Platform for Co-Creation Sets Tone for Collaboration, Ideation

Design studio FiftyThree has released its latest product, Mix.

Advertising One Day...People Will Reinvent Brands Through Co-Creation

David Deal of iCrossing looks forward to a day where brands will reinterpreted through collaboration.

Technology 'Kickstarting' LEGO Product Development

LEGO's Cuusoo invites fans to submit their ideas to the community for voting which if sufficiently liked could become an official LEGO product.

Home Co-Created Iconography Helps Depict Complex Notions Within Urban Communities

Iconathons - organized by a collaboration between Code for America and The Noun Project - invite graphic designers, public issue experts and civically-minded individuals to jointly develop symbols that clearly communicate civic issues.

Advertising Coke Freestyle Invites You to Customize Your Own Drink On Facebook

The app and campaign are meant to generate excitement (and fan advocacy for) for the national roll-out of Coke's new soda dispensing machine.

Innovation New Online Lab Space Helps Companies Co-Create with their Customers

Napkin Labs' new platform employs design thinking in its new research platform offering a more interactive, engaging and deeper consumer research alternative to the focus group.