co-creation

Fashion & Apparel H&M To Make Sustainable And Customized Clothing More Accessible

The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Entertainment How AI Is Helping Craft Better Entertainment

Our Entertainment Debrief explores how content is being created autonomously in relation to user’s contextual environments, thanks to machine learning and data powered algorithms

Design Open Platform for Co-Creation Sets Tone for Collaboration, Ideation

Design studio FiftyThree has released its latest product, Mix.

Advertising One Day...People Will Reinvent Brands Through Co-Creation

David Deal of iCrossing looks forward to a day where brands will reinterpreted through collaboration.

Retail 'Kickstarting' LEGO Product Development

LEGO's Cuusoo invites fans to submit their ideas to the community for voting which if sufficiently liked could become an official LEGO product.

Home Co-Created Iconography Helps Depict Complex Notions Within Urban Communities

Iconathons - organized by a collaboration between Code for America and The Noun Project - invite graphic designers, public issue experts and civically-minded individuals to jointly develop symbols that clearly communicate civic issues.

Technology Coke Freestyle Invites You to Customize Your Own Drink On Facebook

The app and campaign are meant to generate excitement (and fan advocacy for) for the national roll-out of Coke's new soda dispensing machine.

Innovation New Online Lab Space Helps Companies Co-Create with their Customers

Napkin Labs' new platform employs design thinking in its new research platform offering a more interactive, engaging and deeper consumer research alternative to the focus group.

Work PSFK SALON LOS ANGELES: Transmedia [Recap]

We asked "Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find some answers.

Advertising Can A Festival Become A Living Lab For Innovation?

FutureEverything Festival provides an example of how inspirational congregations can become hubs for ongoing innovation once the right infrastructure is enabled.

Gaming & Play This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Design This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Innovation Fiat Brazil Suggests The First Co-Created Car

Fiat Mio will be the first concept vehicle created under Creative Commons licensing.

Design ReThink: Consumers Co-Creating Products With Designers Through Recycling

Designer Xuan Yu has developed the ReThink, a clothes hanger that forces the user to recycle in order for the device to be useful