Cognitive Surplus

Advertising How Web Video Encourages Innovation

Chris Anderon discusses how online video has done more than just entertain - it has tapped into the cognitive surplus, facilitated Global sharing and inspired innovation.

Technology Grant McCracken: Will Digital Culture Ever Invent A Homer Simpson?

Will Clay Shirky's surplus ever create a character that will appear on the Entertainment Weekly "100 greatest characters of the last 20 years" list?

Work CSR Done Right: Pepsi's Oil Spill Activity

How to implement a corporate social responsibility initiative: with honesty, sincerity, and modesty.

Advertising YouTube's Life In A Day Project

A collaboration Google, Directors Ridley Scott, Kevin Macdonald and the YouTube community invites aspiring filmmakers to participate in a global experiment.

Design The Bucket Brigade: A Collaborative Publishing Project

We spoke with Bud Caddell about the book he has set out to research, write, fund and publish via Kickstarter.

Design Be A Biographer: Raising Awareness Of Human Trafficking

A crowdsourced clothing line relies on cognitive surplus among the creative community to benefit survivors.

Technology Clay Shirky On Cognitive Surplus, And How It Will Change The World

The author speaks on the power of collective intelligence, and how to channel it towards design for good, and how to encourage it.