coke

Advertising Why Coca-Cola Sponsored A Digital-Only Soccer Player

This new deal may open new opportunities for advertisers

Retail Coca-Cola's New App For Small Retailers Looks To Innovate The Supply Chain

The drinks company is trying to disrupt traditional supply methods with an on-demand app that helps facilitate coke deliveries to small businesses

Advertising New Coke Spot Challenges Gender Norms In Advertising

The campaign marks a more LGBTQ-inclusive shift in messaging

Food & Beverage Budweiser Delivers Basketball Fans The First NBA Virtual Reality Experience

Cavaliers fans gifted headsets gain a unique view of team content

Advertising Diet Coke Taps Designers to Broaden Its Brand Engagement

Coke transforms social media posts into customized apparel, posters, and dogwear

Design Coca-Cola Unifies Its Brands by Having Their Styles Compete

Coca-Cola Spain unveiled a Unified Approach design in effort to offset dropping sales

Home Coca-Cola Billboard Made Of Free Wrapping Paper [Video]

Agency Duval Guillaume created a billboard made out of gift wrap to engage with holiday shoppers.

Luxury 11 Stories You Need To Know Today

Everyone's talking about Google as Street View heads to Best Western and Microsoft works on a Glass rival.

Work Coca-Cola Integrates Live Tweets Into TV Ads [Video]

The beverage brand combines live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together.

Gaming & Play TED Picks The Best Ads Of The Year

The Ads Worth Spreading Initiative pairs TED speakers and advertising professionals in a competition and report.

Advertising New Coke Ad Fights Unhealthy Reputation [Video]

The beverage brand's Happiness is Movement campaign encourages people to lead healthy and active lives.

Advertising Coca-Cola Can Splits In Half For Easy Sharing [Video]

The soft drink company comes up with another new way to make drinking a soda a social activity.

Design UK Rolls Out 'Share A Coke' Campaign With Personal Names On Bottles & Cans

The drinks brand is offering consumers in the UK customized product packaging.

Design Extra Space In Coca-Cola Crates Used To Deliver Medicine To Rural Regions

ColaLife improves conditions in developing countries by utilizing the beverage company's local distribution channels.