cola

Packaging & Product Engagement Coca-Cola Creates Cans That Change Color According To Drinkers' Body Temperature

Coca-Cola Turkey released special cans that change color in response to the user's touch, functioning as an aesthetically-appealing product experience that aims to convince even the most health-conscious consumers to drink soda again

Shopper Marketing & Promotion Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Advertising Coke Shares With Stickers, Scan-Tech And Armchair Vending Machine

Campaign hopes to reinforce the intimacy and proximity of Coca-Cola, and the meaning behind every time a consumer shares the drink

Food & Beverage Coca-Cola Will Soon Be Selling Alcoholic Soda In Japan

The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda

Advertising Coca-Cola Has Released A Coffee Drink In Japan

The beverage maker released a Japan-exclusive beverage that mixes their soft drink beverage with coffee

Entertainment Coke's Latest Campaign Created Over 1,000 Unique Songs Featuring People's Names

The beverage giant's new summer campaign lets people find songs with their names in them, a play on its named-bottle gimmick

Entertainment Coca-Cola's Detachable Labels Give Access To Music Festivals

The marketing campaign includes eight label designs and the chance for Romanian teens to win free concert passes

Retail Coca-Cola's New App For Small Retailers Looks To Innovate The Supply Chain

The drinks company is trying to disrupt traditional supply methods with an on-demand app that helps facilitate coke deliveries to small businesses

Advertising New Coke Spot Challenges Gender Norms In Advertising

The campaign marks a more LGBTQ-inclusive shift in messaging

Food & Beverage A New Iteration Of Coca-Cola Claims To Make You Healthier

Coca-Cola Plus has no calories or sugar, but it does have fiber

Advertising Pepsi's New Product Draws From The Craft Cocktail Movement

Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails

Design Coca Cola-Flavored Wine Attempts To Win Over Younger Drinkers

As vino drinking declines in France, one winery decides to try and appeal to the next generation of consumers.

Video Pepsi Steals Coca-Cola's Super Bowl Characters In New Ad [Super Bowl 2013]

Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.

Technology Pepsi Offers To Run People's Daily Errands To Give Them A Break

To promote their new ‘Pepsi Next’ product, the drinks brand has partnered with TaskRabbit to offer people help with running errands.