Noah is Co-Founder of Percolate, a startup providing a proprietary algorithm that analyzes the content of a brand or person's social media sphere in order to deliver curated, relevant information. Prior to Percolate, Noah worked as head of planning and strategy at The Barbarian Group, and as a strategist at Naked Communications. He has written extensively about the impact of cultural, media and demographic trends on the marketing field at American Demographics Magazine.
Aaron is a founding partner of Undercurrent, a leading digital agency that advises global brands and complex organizations on their future in an increasingly technophilic world. In addition to consulting, Aaron is the author of Game Frame, a book that explores the intersection of game mechanics and everyday life.
Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers