Coca-Cola Turkey released special cans that change color in response to the user's touch, functioning as an aesthetically-appealing product experience that aims to convince even the most health-conscious consumers to drink soda again
To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership
Campaign hopes to reinforce the intimacy and proximity of Coca-Cola, and the meaning behind every time a consumer shares the drink
The global drinks brand is developing an alcoholic beverage for its Japanese market as it continues to branch out from soda
The beverage giant's new summer campaign lets people find songs with their names in them, a play on its named-bottle gimmick
The marketing campaign includes eight label designs and the chance for Romanian teens to win free concert passes
The drinks company is trying to disrupt traditional supply methods with an on-demand app that helps facilitate coke deliveries to small businesses
The campaign marks a more LGBTQ-inclusive shift in messaging
Coca-Cola Plus has no calories or sugar, but it does have fiber
Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails
As vino drinking declines in France, one winery decides to try and appeal to the next generation of consumers.
Cola brand creates a tongue-in-cheek ad in response to their competitor's game day campaign.
To promote their new ‘Pepsi Next’ product, the drinks brand has partnered with TaskRabbit to offer people help with running errands.