collaboration

Automotive Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

Brand Activation & Immersion IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Hotels, Hospitality & Travel Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences

Two iconic brands are joining forces in 2019 to enable memorable and interactive luxury experiences, from tailored weekend drives for guests of the hotel to VIP hospitality at Aston Martin racing events, like 24 Hours of Le Mans

Food & Beverage Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Fashion & Apparel Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Home Macy’s And Buzzfeed Offer Shoppers Wellness-Themed Home Goods Line

Buzzfeed's popular Goodful project will now manifest in Macy's stores, offering consumers 100 products inspired by the wellness-focused digital content

Entertainment Walmart Will Sell Pop Culture Subscription Box's Merchandise For Holidays

In the wake of the Toys "R" Us demise, Walmart aims to capture toy and novelty purchases by partnering with subscription box Loot Crate to offer the collectibles retailer's merchandise in stores for the first time

Merchandising & Curation J.Crew Teams With Size-Inclusive Startup To Offer Women Extended Sizes

The American apparel brand is aiming to make its wares accessible to more women, partnering with Universal Standard to extend its size range

Beauty Dove And Dunkin' Donuts Celebrate Modern Women In Joint Campaign

In an unusual partnership aimed at widening their respective consumer bases, the beauty brand and coffee mainstay created a campaign celebrating busy women's use of their dry shampoo and beverages, respectively

Packaging & Product Engagement Sephora Partnership Offers Customers Exclusive K-Beauty Line

Sephora's collaboration with Memebox is intended to capitalize on the popularity of the K-beauty market to differentiate the former's brand while widening the latter's consumer base

Advertising Uncover Your Business Intelligence At PSFK's Innovation Hub: Coworking 2.0

Join our creative hub and uncover innovation, spark collaboration and turn small ideas into big tomorrows

Design What Happens When Cities Adopt Coworking

Coworkies travelled to 106 coworking spaces across 12 cities in the past year to discover how coworking shapes cities

Technology Collaboration Tool Helps Remote Teams Build Ideas Together

Doable is an online platform that makes it easier for groups of people to pitch ideas and brainstorm together

Advertising Brands And Consumers Can Collaborate To Reach Shared Goals

PSFK’s new report explains how advertisers can reap rewards and catalyze change by investing in people and their causes