Collective intelligence

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Brand Activation & Immersion KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Cafe & Restaurant LinkedIn Hosts Coworking Popup For Job Hunters

The networking website will take over a London pub, where job seekers can apply for positions, take headshots and chat with professionals

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Analysis How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Automotive Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Entertainment How Media Brands Like The Economist Use Community To Build Connections With Consumers

Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Merchandising & Curation Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Gen Z TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Hotels, Hospitality & Travel Ibis Hotel Guests Can Relax While "Social Media Sitters" Post Their Vacation Photos

Helping social media-obsessed consumers pursue their wellness goals and take a digital detox yet still maintain their presence, ghost writers at Ibis will take over guests' accounts for their stay

Retail Holiday Shoppers Can Use Saks' Facebook Chatbot To Find The Perfect Gift

Integrated into the luxury retailer's Facebook Messenger page, the AI chatbot is designed to target younger, mobile savvy consumers, hoping to translate their online time into sales

Shopper Marketing & Promotion Marriott Offers Verified Spaces For Bumble Members To Meet Their Dates

Bridging the gap between online and offline community, the dating app is partnering with Marriott's Moxy hotels to provide entertaining meeting spaces for younger, digitally connected consumers

Gaming & Play Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

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