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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Peter is the founder of Valis Studios, which provides comprehensive services for commercial, film, broadcast and online content. Valis guides their clients from production to post by planning edits, color grading and audio mixing for each project. They also provide clients with design and animation work and access to web services. Peter started his career as a music and film journalist in the 1980s and went on to work in TV in both London and Los Angeles during the 1990s. Later he became the creative director of CREATIC and Ealing Film Studios. In 2010, Peter created and produced “Waste Land”, the feature length documentary sharing the story behind the garbage pickers of Rio de Janeiro’s largest garbage landfill, seen through the eyes of modern artist Vik Muniz. "Waste Land" has won over 35 festival awards including Sundance and Berlin.


Casey Neistat is a freelance commercial director and independent filmmaker who tells stories through his own eyes. In his signature hand-crafted, personality-driven style, he recently created an original video for J.Crew featuring the brand’s new anti-wrinkle suit the Ludlow Traveler as an around the world trip (sans luggage) that showcased its versatility. He has previously worked on his HBO television show The Neistat Brothers, and the film Daddy Longlegs. Other notable work includes his videos for Nike and Mercedes.

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