communities

Brand Activation & Immersion TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Gaming & Play Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Entertainment Facebook Introduces Video Streaming Hub For Gamers

To recapture a younger audience from the likes of YouTube and Twitch, Facebook has launched Fb.gg, a centralized location for watching gamers' livestreams

Advertising Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

Syndicated Facebook Announces Dating App For 'Meaningful Relationships'

Mark Zuckerberg says the app, which shares some features with Tinder, aims to build ‘real long-term relationships—not just hookups’

Children Social Platform Connects Parents While Avoiding The Pitfalls of Facebook

Chairman Mom looks to bring working parents together while evading issues like the misuse of user information and problematic comments

Snapchat Users Can Now Group Chat And Mention Each Other

An update to the popular app lets users participate in group video chats and mention other accounts on their snaps

Entertainment How Blizzard Entertainment Is Growing eSports Fandom At The Local Level

The newly established Overwatch League lets players organize and connect with competitive gamers in their area

Advertising Bumble Is Empowering Working Women To Make Meaningful Connections

The app promoted its peer-matching service at Austin's SXSW Festival with special face-to-face opportunities to foster relationships

Food & Beverage Domino's Dom Juan Helped U.K. Tinder Users Pick Up Valentine's Dates

By swiping right on Dom Juan, users got a string of cheesy pick-up lines to try on Valentine's Day

Technology Bumble Has Developed A More Casual Approach To Business Networking

The service is going above and beyond a typical dating app

Automotive Audi Holds Reddit AMA In A Sports Car Traveling 130 Miles Per Hour

Stars Elizabeth Banks and Adam Scott answered Reddit users' questions on YouTube livestreams while racing around a track in an Audi

Beauty Sephora Launches Exclusive Community Complete With Chat Rooms And Forums

The site features dozens of boards discussing various beauty topics, with more than 1,000 active users in each

Syndicated Facebook Is Planning To Build Its Own 'Social Housing' Village

The tech giant aims to build 1,500 apartments at Menlo Park after being criticized for helping to deepen the Silicon Valley housing crisis

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