Community

Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Banks, Insurance & Financial Services Interview: How This Female-Founded Company Is Applying A Fitness Membership Mindset To Financial Services

PSFK sits down with Shannon McLay, founder of the Financial Gym, for a look inside her strategy for bringing financial services to the masses and improving women's overall financial health

Beauty 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Fashion & Apparel Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Loyalty & Membership Wellness-Focused Beauty Store Merges Co-Working With Retail

Indie retailer Take Care is introducing co-working into its brick-and-mortar store, with a focus on wellness and work to differentiate itself in the 'retail-as-a-service' economy

Health AI-Powered Chatbot Helps Planned Parenthood Educate Teens

Planned Parenthood's Roo assistant is designed to enhance its support for digital-first teens, increasing their access to sex-ed resources

Home Lowe's Workforce Development Network Supports Career Success For Tradespeople

Lowe's program called Gen T aims to de-stigmatize the trades industry, giving trainees greater resources and establishing networks to help them advance their careers

Brand Activation & Immersion Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Food & Beverage Banana Bread Startup Raises Brand Awareness While Reducing Waste With Pop-Up Exchange

The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread

Grocery, Convenience & Supermarket Giant Food's Pharmacy Program Prescribes Shoppers Fruits & Vegetables

The American grocer is testing out a program that offers to fill a pharmacy prescription for $20 worth of free fruits and vegetables

Entertainment Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Merchandising & Curation How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall

Retail Social Retail Platform Lets Fans Shop Live With Influencers

Mobile ecommerce app Dote recently launched a 'Shopping Party" feature, livestream interactive videos aimed at recreating the experience of shopping with friends where viewers can watch influencers browse apparel

Post Purchase Service & Support H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members