Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Brand Activation & Immersion PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Design PSFK Retail Conference Preview: Tomorrow's Store Will Sell Feelings, Not Things

Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff

Hotels, Hospitality & Travel Delta Air Lines improves in-flight experience for deaf community by marking crew members' uniforms with sign language symbol

Delta Air Lines marks in-flight crew member’s uniforms with sign language symbols to indicate whether or not the attendant understands sign language. The designation improves the in-flight experience for the deaf and hearing impaired community by connecting the language on a global scale.

Baby Boomers Supermarket Jumbo's in-store initiatives helps combat loneliness in older adults

Dutch supermarket chain Jumbo combats loneliness amongst older adults with two new in-store initiatives. In contrast to the typical express lane, Chat Checkout is a special lane, where the cashier takes extra time to engage in a conversation. Jumbo also hosts All Together Coffee Corner, an in-store local community space that allows elders to meet one another. 

Shopper Education & Assistance Copa90 spotlights soccer coverage by creating a fan-focused ecosystem

Started as a YouTube channel, soccer media company Copa90 has evolved into a fan-focused ecosystem for all things soccer. Its coverage extends beyond game highlights and commentaries, providing global fans with exclusive content such as in-depth documentary and interactive chats with world-famous soccer players. Embracing the transforming youth sports fan culture, Copa90 puts high emphasis on user-generated content by empowering a network of aspiring creators with its "Creator Showcase" section as well as turning fans into commentators with its "Fan's Views" article series. Fans can also choose to interact with Copa90 through different channels, including six social media platforms, a newsletter, and an athlete-led podcast. It also completed its portfolio of touchpoints with Copa90 Clubhouse in Paris, France, providing a space for IRL connections among fans as well as with star athletes.

Technology Adidas debuts exclusive app Tango to create a community platform for players

Sportswear brand Adidas launched Tango, an exclusive app available to 1,400 soccer players. The app serves as a community platform for players to complete soccer challenges, share their skills and unlock rewards. Users can also register a team for the brand's soccer tournaments through the app.

Analysis A Trend To Watch: Yesterday's Tomorrow

PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Food & Beverage RXR Realty and Resident partner to offer communal dinners to building residents

Brooklyn developer RXR Realty partnered with the supper club Resident to offer building residents the opportunity to attend communal dinners hosted by live-in chef.

Cafe & Restaurant Roula is both a store and a community hub for cycling enthusiasts

Luxury bike rental service Roula’s flagship location in New York City serves as a gathering space for cycling enthusiasts, with a café to offer pre-ride fuel and a selection of recovery-focused products to help them post-ride. Roula hosts a series of guided rides and events around New York City and beyond. It also offers a bike rental service for hotel guests, which includes a fit specialist to make sure that the bike is dialed into riders’ exact specifications.

Retail Lunchclub leverages AI and data to help users foster professional relationships

Startup Lunchclub leverages AI and data to help users foster professional relationships inside specific industries, setting them up for 1:1 meetings with the ideal connections. Each Monday, users receive an email asking them their preferred meeting times and places, then they receive their matches along with personalized introductions twenty-four hours later.

Case Study This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening