Community building

Brand Activation & Immersion Ibis Hotel Guests Can Relax While "Social Media Sitters" Post Their Vacation Photos

Helping social media-obsessed consumers pursue their wellness goals and take a digital detox yet still maintain their presence, ghost writers at Ibis will take over guests' accounts for their stay

Automotive Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Hotels, Hospitality & Travel TripAdvisor Offers Travelers A Social Network To Simplify Managing Trips

Aiming to let customers seamlessly plan and book all at once, the travel site's social network will provide users with a place to make their arrangements as well as review articles and connect with friends

Beauty Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Entertainment Nickelodeon Fans Can Challenge Their Friends To Trivia On Facebook Messenger

Fans of Nickelodeon's Double Dare can play at home thanks to integration with the chat service

Retail SeatGeek Is Selling Tickets Directly To Followers On Snapchat

The ticketing service is streamlining the consumer experience by letting fans buy without leaving social media

Entertainment Facebook's Lip Sync Live Lets Users Pick A Song To Sing For A Mock Broadcast

A new platform feature enables musically-inclined users to pretend livecast with friends, helping to boost the social media site's popularity with younger demographics and compete with other interactive platforms

Entertainment Rock Band Used Instagram Stories To Debut New Music To Followers

Grammy Award-winning music group Ghost used the social media platform to announce its work, allowing followers an exclusive look at the band's latest music before the official release

Advertising Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

Home Facebook Adds Marketplace For Home Services

Facebook users can now search for local home professionals, view ratings and request quotes from multiple people at once

Syndicated Facebook Announces Dating App For 'Meaningful Relationships'

Mark Zuckerberg says the app, which shares some features with Tinder, aims to build ‘real long-term relationships—not just hookups’

Hotels, Hospitality & Travel Female-Only Social Network Supports Solo Travelers

She Roams Solo is a community where members can connect with one another and trade tips and experiences, with the aim of empowering women to travel alone

Children Social Platform Connects Parents While Avoiding The Pitfalls of Facebook

Chairman Mom looks to bring working parents together while evading issues like the misuse of user information and problematic comments

Children BBC Made A Social Sharing App With Content For Kids

To distribute content for viewers under 13, BBC launched a kid-friendly app with short videos, emojis and GIFs for children to enjoy