Computer engineering

Brand Activation & Immersion Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Food & Beverage Supermarket Designs Shoppers Custom Store Routes To Best Prices

Schnucks Markets is upgrading the grocery shopping experience with an app that will design a shopping itinerary using customers' lists, automatically applying coupons for the lowest prices

Analysis How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Entertainment Google Launches Stadia, "Game Platform For Everyone"

Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices

Shopper Education & Assistance Voice-Powered AI Platform Dictates Instructions To Frontline Workers

Whispr is taking advantage of the nonstop growth of voice tech, offering frontline workers an AI service that dictates instructions to them as well as answering their questions in real time

Consumer Goods Sam's Club Enhances Mobile Checkout With Computer Vision Feature

The big box retailer hopes to further streamline the shopping experience by offering customers mobile checkout that uses machine learning to identify items, eliminating barcode scanning altogether

Features How Brands Like Amazon Are Upgrading Personalization With Anticipatory Support

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are going beyond personalization by using data to predict consumer needs and provide proactive, individualized support

Retail How Brands Like Walgreens Use Employee Communication Platforms To Optimize Customer Service

Next-gen technology platforms help retail associates communicate across store floors, manage inventory and better assist customers

Hotels, Hospitality & Travel Personal Concierge Platform Offers Travelers On-Demand Mobile Agent

Elves is a chat-based mobile platform that combines human assistance with AI to enable round-the-clock travel assistance, from booking flights to arranging for airport pick-up

Automotive AI Takes Drive-Through Orders At Elevated Fast Food Restaurant

The machine-learning system at Colorado's Good Times Burger & Frozen Custard aims to streamline the drive-through process, asking fewer questions to curb error and allowing for human intervention if needed

Design Raspberry Pi Store Lets Shoppers Demo Its Latest Tech

Calling the space an "experimental store," the brand behind the pocket-sized computer is opening a hands-on physical location in its U.K. city of origin

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit

Fitness & Sport How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Gaming & Play Carnival Cruise Updates Liners To Include Interactive Tech

Carnival's Caribbean Princess and Regal Princess ships will feature a slew of new technology rolling out across the next year.

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