Computer-mediated communication

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Brand Activation & Immersion Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Cafe & Restaurant Farm-To-Table Chain's Loyalty Program Lets Customers Use Points For Charitable Donations

B. Good is allowing greater personalization as well as seamless donation by letting rewards members use accrued points for charity alongside personal perks

Work LinkedIn Hosts Coworking Popup For Job Hunters

The networking website will take over a London pub, where job seekers can apply for positions, take headshots and chat with professionals

Hotels, Hospitality & Travel Personal Concierge Platform Offers Travelers On-Demand Mobile Agent

Elves is a chat-based mobile platform that combines human assistance with AI to enable round-the-clock travel assistance, from booking flights to arranging for airport pick-up

Consumer Goods Amazon Lets Shoppers Click To Buy From Live Video Content

The retailer enters the shoppable video space with Amazon Live, a feature that lets shoppers watch live product demos and tap to buy

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Fashion & Apparel Wanna Kicks Lets Shoppers Try On Sneakers In Augmented Reality

The AR platform lets customers browse and trial sneakers from various brands virtually, aiming to raise conversions and reduce returns by allowing anywhere pre-purchase previews

Entertainment Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Automotive Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Analysis How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Retail Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Fitness & Sport How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

?>