Computer networking

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Fashion & Apparel Wanna Kicks Lets Shoppers Try On Sneakers In Augmented Reality

The AR platform lets customers browse and trial sneakers from various brands virtually, aiming to raise conversions and reduce returns by allowing anywhere pre-purchase previews

Analysis How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Automotive Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Brand Activation & Immersion TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Beauty Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Hotels, Hospitality & Travel Guests Of The Standard Hotel Can Convene In A Virtual Lobby

In a time when brands like Airbnb are redefining hospitality, The Standard is playing to its strengths by offering customers a virtual, app-based lobby to encourage spontaneous connection between guests

Retail H&M Chat-Based Platform Helps Employees Manage Tasks All In One Place

The retailer is helping employees communicate and stay notified directly through their mobile phones, partnering with Convo to enable a centralized task management platform

Loyalty & Membership Tommy Hilfiger Offers Customers Social Network And Shoppable Content

The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Shopper Education & Assistance Travelers Can Book Hotels Directly Through Instagram Stories

SIX Travel is approaching social media platforms as a way to connect with consumers directly in order to capture travel moments and instantly turn them into bookable destinations

Shopper Marketing & Promotion NYC Hotel Offers Guests A Discounted Rate And Relaxing Experience In Exchange For Their Phones

In an always-on world, constantly connected travelers increasingly seek asylum like that offered at the James NoMad, a New York hotel encouraging its guests to detox from their digital lives with a package that locks away their phones in exchange for meditation, counseling services and more during their stay

Technology Apple Wallet Lets Students Synch Their College ID Functions To Their Phones

Apple expands its ecosystem for some consumers by integrating  student ID cards from select colleges into its wallet feature