Computer security

Health Health Platform Uses Blockchain Tech To Help Customers Monetize Their Data

Startup CoverUs is using blockchain technology to encrypt health data and let individuals sell it to healthcare companies for research purposes

Consumer Goods JD.com Debuts AI-Enabled, Cardless Checkout For Circle K Shoppers

The online retailer partnered with Fung Retailing Group to launch an AI-powered contactless checkout capability for retail stores, using image recognition tech to help Hong Kong shoppers scan and pay faster

Food & Beverage MillerCoors Uses Foursquare Customer Data To Enable Targeted Ads

The alcohol brand, whose sales often take place in bars or restaurants where collecting info can pose challenge, is the first of its kind to use Foursquare's opt-in customer data, enabling personalized advertising to drive sales

Delivery & Logistics Department Store Uses RFID Tech To Better Track Inventory

Myer is using RFID to enhance its inventory transparency and accuracy as online sales continue to soar and consistency with in-store stock becomes imperative

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Loyalty & Membership Content Startup Curates Recommendations Without Compromising Users' Privacy

Canopy is a mobile app that aims to marry curation with privacy, collecting customers' data in an anonymized, non-reversible vector to base suggestions off of

Retail Could Implanted MicroChips Be The Next Evolution In Seamless Consumer Transactions?

Countries like Sweden are already implementing RFID technology, and could represent the next step in optimizing frictionless convenience for all transactions, from using public transportation and accessing social media to paying for goods

Post Purchase Service & Support Walmart Plans To Secure Consumer Data With Own Blockchain System

A secure decentralized platform would provide consumers more protection against potential data breaches by barring third-party access

Brand Activation & Immersion Brown University Cafe Accepts Personal Information In Lieu Of Money

Shiru Cafe is a corporate-sponsored coffee shop that takes students' personal information in exchange for free drinks, helping its partners collect data on young consumers

Packaging & Product Engagement Customers Can Detect Counterfeit Medicine With A Mobile Phone Scan

Called BitSecure Mobile, the system involves pharmaceutical packaging labels that customers can scan using the related mobile app, helping crack down on counterfeit meds by providing instant authentication

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Features How Tech Brands Are Empowering Consumers With Personal Data Autonomy

As consumers become more cognizant of how their personal information is used online, brands implement new standards for secure collection and management of user data

Shopper Education & Assistance How Banks Are Using Data To Protect Consumers' Privacy

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

Fashion & Apparel Cole Haan Uses Facebook Chatbot To Combat Cart Abandonment

The shoe brand leans on the social media platform's messenger tool to provide consumers with more personalized online shopping experiences

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