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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Peter is the founder and CEO of Bug Labs, the developer of a suite of open-source software products to increase the productivity and functionality of connected devices. Bug Labs’ flagship product “freeboard™” is a cloud-based “Internet of Things” development platform that lets businesses easily incorporate new digital services to their connected products. Through Bug Labs’ services, businesses eliminate time spent testing and adjusting prototypes as further iterations are done with more useful user data. Peter is also a founding member of the growing open-source hardware movement that encourages the sharing of design specifications so that hardware can be recreated by others. Prior to starting Bug Labs, Peter founded and served as CEO of Antenna Software, which grew to become one of the largest mobile enterprise software companies in the U.S. Peter received his BA in economics from Brown University. Check out his exclusive interview with PSFK & HP/HP Matter here!

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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