connected technologies augmented fashion

Analysis How Brands Like Sensoria Are Making Wearables The New Personal Trainer

Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals

Fashion & Apparel How Brands Like Spire Health Are Developing Wearable Workout Optimization Tools

Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

Features How Brands Like Owlet Are Helping Consumers Monitor Their Health With Wearables

Increasing awareness of health and wellness is driving interest among consumers in daily health monitoring, and brands are responding with connected apparel and wearables

Brand Activation & Immersion How Brands Like Amazon Are Relieving The Stress Of Shopping With Wardrobe Curation

Whether designing a personal wardrobe or pairing previously purchased pieces together to form a stylish ensemble, brands are using AI-enabled technology to provide their customers with personalized shopping and styling

Innovation How Brands Like Under Armour Are Enabling Responsive Products

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities