Join us as we bring to life our analysis by with expert speakers from companies driving the change and we’ll learn from them what type of insights are driving their decision making and exploring the benefits that come along with this type of business model.
Consumer behavior expert Jeff Fromm is the Founder of FutureCast, an insights and analytical marketing consultancy that helps organizations design products, experiences and activations for the future through Millennial research and consulting. Utilizing consumer research, data-based strategies and predictive analytics, FutureCast also designs targeted marketing programs that are driven by quantitative millennial behavior and needs.
Afdhel Aziz is a marketing strategist, consultant and speaker, with expertise on crafting cutting-edge campaigns, content and experiences that drive pop culture. As Founder and Chief Purpose Officer of Conspiracy of Love, a brand purpose consultancy that helps brands like find ways to 'make money and do good'. Afdhel offered strategies and ideations that Hyundai could leverage to create engaging, effective campaigns, as well as target millennial consumers.
How fans are sharing and repurposing media to articulate their ideas to the world
Scott Lachut, leads a trends panel to discuss the wider implications of Five Big Ideas PSFK identified at the start of 2012.