Consumer

Delivery & Logistics How Retailers Are Trying To Revitalize Brick-And-Mortar Shopping

PSFK researchers examine how retailers are optimizing customers’ time when visiting stores

Retail Retail Column: Why Retailers Should Never Forget Common Sense Principles

Retail columnist Winston Wright discusses the power of common sense principles in brick-and-mortar success

Advertising Why Consumer Insights Should Be Rooted In Convenience

In PSFK's Food Debrief, we discuss the pivotal changes in consumer preferences that are affecting their expectations of a seamless shopping experience.

Food & Beverage How Leading Retailers Are Approaching The New Food Landscape

PSFK’s Food Debrief examines retailers that are removing barriers to a frictionless shopping experience, setting a new standard for all consumer industries

Retail PSFK Launches The Forecast 2020 Report

PSFK's Forecast 2020 examines how companies must evolve to offer tools for people to navigate, socialize, consume and live in the world as they see fit

Banks, Insurance & Financial Services Moblile Commerce Expert: Why Messaging Apps Are Issuing In A New Era Of Retail

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Beauty Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Design Apple Store Redesign Looks Much More Welcoming

The retailer is changing the layout of its stores to be more comfortable and inviting

Advertising PSFK Labs Launches The Future of Advertising 2016 Report

Our recently launched report features 60-plus pages of the key trends and new strategies for digital engagement

Home Shawn Parr: What Have You Done Today to Make Someone Feel Special?

The head of Bulldog Drummond on how simple acts of kindness can build brand and consumer loyalty

Technology Platform Calculates People’s Charitable Presence On The Web

Ever wondered what your ‘Giving Footprint’ is? A new project is encouraging consumers to find out.

Gaming & Play Robotic Toys Bring Virtual Racing Games To The Real World

Anki is taking cars out of virtual racing games and placing them on our actual floors.

Luxury Why Consumers Are Replacing Designers [PSFK 2013]

Peter Weijmarshausen discussed how 3D printing will allow people to make whatever they want whenever they want in a meaningful and easy way.

Design Sibte Hassan: Protecting The Presence Of Local Brands

Founder of ethical start-up Karmio talks about his newest venture and how he hopes to bring about positive global change.