Consumer

Brand Activation & Immersion E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Fashion & Apparel H&M To Sell Second-Hand Apparel As Part Of Sustainability Strategy

The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories

Fitness & Sport Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Beauty Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Loyalty & Membership H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Merchandising & Curation Antibad Is Connecting Shoppers With Sustainable Fashion

The brainchild of a fashion industry veteran with a strong environmental conscious, Antibad will help push eco-friendly brands to the masses

Packaging & Product Engagement PSFK Spotlight From Facebook's 2019 Trends Report: Circular Economy

Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values

Millennials Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Retail Fruit Of The Loom Launches Women's Collection With NYC Pop-Up

The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Store Experience & Design Amazon Fashion Offers London Shoppers Outpost Of Rotating Fashion Brands

In a week-long London pop-up activation, Amazon will showcase new brands every day from its recently launched digital fashion hub, including Tommy Hilfiger, Calvin Klein, Levi’s and more

Luxury Barneys Offers New York Shoppers Rotating Indie Beauty Brand Selection

The high-end retailer will feature over a dozen different beauty products for all ages and gender identities, helping to encourage store traffic as well as stay ahead of the curve by showcasing emerging brands

Interview Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following

Food & Beverage Subway Is Using Data To Modernize And Tailor Its Menu For Local Communities

Utilizing Tastemade's network, Subway intends to reach a worldwide audience in new and engaging ways, leveraging data and consumer insights to rehaul its brand

Baby Boomers Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges