Hugo Amos is the Chief Strategy Officer at Black Swan Data, an information technology and services company that examines trends in consumer behavior and then creates cutting edge technology based on predictive models to create better outcomes for businesses. Prior to working for Black Swan Data, Hugo was a Digital Marketing Manager for PepsiCo UK.
Tucker is a Partner at Smart Design. His focuses on understanding the convergence of consumer behavior, technology, and business and using strategic design to create market-defining experiences that matter. At Smart, Tucker’s deep expertise in research, strategy, and design allows him to uncover relevant opportunities and inspire teams to create compelling consumer experiences. While discovering new methods of solving strategic design challenges, Tucker leads multidisciplinary projects across a diverse range of industries, such as housewares, consumer electronics, mobile, automobile, beverage, energy, sportswear, and beauty. Tucker has taught product design at Parsons The New School for Design and currently guest lectures at NYU Stern School of Business and Columbia Business School. His work has been featured in Surface Magazine, Fast Company, and Businessweek, and he regularly speaks at conferences and design events around the country. He holds a masters degree in industrial design from Pratt Institute and a bachelor’s degree in mechanical engineering from Vanderbilt University.
Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience
A panel discussion at PSFK CONFERENCE 2013 discussed how technology is driving brand innovation.