consumer engagement

Analysis Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Video Occasion-Based Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Entertainment Trader Joe's Podcast Takes Consumers Inside The Business

The five-part series aims to engage the grocery chain's fanbase by answering frequently asked questions and telling stories around its stores and products

Advertising Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Brand Activation & Immersion Warby Parker CEO: Creating A Brand Experience Around The Solar Eclipse

Warby Parker offered experiences to help everyone participate in the extraordinary astronomical event

Advertising How Agencies, Brands And Media Can Collaborate Toward Consumer Engagement [FoA NYC]

During a panel at PSFK’s Future of Advertising event in New York, industry experts will discuss how to work together for maximum audience impact

Advertising Refreshing Advertising's Relationship Between Brands And Consumers

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement

Advertising Ad Exec: Agencies Must Evolve To Co-Create With Brands [FoA SF]

Neil Robinson, co-founder of Chapter, shares how agencies can support all levels of consumer engagement at PSFK’s Future of Advertising conference in San Francisco

Consumer Goods Defining Futures: Insights & Ideation Workshops By PSFK Labs

Let PSFK Labs design a detailed workshop session tailored around your needs, pulling upon research, ideation and expert speakers to explore new areas of innovation

Retail Commuting or Ice Climbing? AI Shopping Assistant Helps You Pick the Perfect North Face Gear

The outdoor apparel retailer has launched an interactive online shopping experience powered by IBM Watson

Gaming & Play Delivery.com Calls On Developers To Rethink The Online Ordering Process

Delivery.com is rewarding $65k to developers who can boost revenues of local businesses.

Technology McDonald’s NFC Tables Keep Kids Entertained [Video]

The fast food chain is piloting the Happy Table, which lets children hold their phones over the table to play a mobile game.

Luxury Coca-Cola's Executive Stadium Box Transformed Into VIP Fan Dorm [Video]

The brand has turned over its luxury corporate suite to soccer team fans, creating a space where they can spend the night.

Design Sports Illustrated Lets Fans Choose Its Cover Via Facebook

The magazine asks users to rank their top five sports moments of the year.