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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Currently the VP of Global Brand Management and Design at American Express, he leads Global Brand Management which includes brand strategy, design, governance, and our in-house agency.  Previously he was the Vice President of Global Marketing at The Ritz-Carlton, Clayton has been responsible for CRM strategy development and implementation with a focus on Ritz-Carlton Rewards. Prior to working at The Ritz-Carlton, Clayton was the CEO of advertising and brand agency Beattie McGuinness Bungay (BMB).

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Eddie is Waggener Edstrom's Executive Creative Director. Eddie has built awarding winning sites, based on responsive design principals, for clients as diverse as the Sasquatch Music Festival, MSN Now and Patient Safe Solutions. He actively consults a wide variety of clients from Abbott Vascular to T-Mobile and UN Foundation. He has creative directed award winning videos for Honeywell and the Gates Foundation. He is a 10-year veteran of projects for Microsoft Corp., consulting with director James Cameron and Microsoft Research to develop a digital road map of high-definition stereographic production for the Oscar-winning film, “Avatar.” Eddie helmed provocative content creation for the Xbox launch and media production for Music Central, Cinemania and Sidewalk. He has led product placement positioning and market messaging to directors and producers Steven Spielberg, Jerry Bruckheimer, John Wells and Michael Bay.

Related Video

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Charlie Cole of The Line explains that brick-and-mortar stores are still necessary because customers want to engage with all senses

July 17, 2015
Video

Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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