consumer experience

Case Study The World's Northernmost Hotel Offers Guests Luxury On The Tundra

Luxury Action is an experiential travel company that will begin offering high-end stays at the North Pole next year

Analysis Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Podcast Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Cafe & Restaurant Interview: How Panera Bread Uses Intuitive Tech For A Flexible Cafe Experience

The cafe & restaurant brand's VP of digital experience explains how the establishment caters to consumer demand for fast and slow dining, ultimately using technology to enable an end-to-end journey that puts the customer in control and offers greater transparency

Banks, Insurance & Financial Services How Human-Centered Designs Can Foster Relationships And Engage Consumers

From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience

Food & Beverage Supermarket Tailors Store Experience For Elderly Shoppers

French chain Intermarché is creating a supermarket specifically for older clientele, with in-store services like nutrition advice and assisted shopping that cater directly to their needs

Loyalty & Membership How Restaurants Are Incorporating DIY Services Into Their Experience

From creating customer profiles to using facial recognition to let customers pay with their face, the food industry is finding new and creative ways to improve their services and give customers greater agency

Podcast Podcast: Trends Changing World Of Retail

Listen to founder and CEO Andrew Deitchman discuss New Stand, an innovative online retailer that sells you relevant media alongside your favorite products, and his insight into the trends changing the world of retail

Hotels, Hospitality & Travel How Agencies Should Adapt To The Expectations Of Modern Travelers

PSFK researchers explore how agencies can inspire a new generation of advertising content that invites audiences of any industry to engage on a deeper level and enter the path to purchase

Advertising Download PSFK's CES 2018 Guide

This 'best-of' preview will help brands, retailers, technologists and creatives distill this year’s conference of nearly 4,000 exhibitors into a future-focused field guide

Delivery & Logistics PurpleList Podcast Episode 16: Reinventing The Pharmacy Experience From The Inside-Out

We caught up with Capsule founder & CEO Eric Kinariwala to discuss why the pharmacy experience is broken and how he’s rebuilding it from the inside out

Entertainment 4 Emerging Themes You Should See At SXSW 2017

Our SXSW 2017 guide identifies key themes that are having a growing influence on how consumers evaluate their product, brand and retail experiences

Retail Social Intelligence Expert: How Instagram Shopping Will Impact Influencer Marketing

Giordano Contestabile, CEO at Bloglovin', discusses how Instagram Shopping incites brands to consider how it will impact their content strategy.

Consumer Goods 3 Connected Life Insights To Look For On The CES Floor

With countless events to cover at CES, we have pulled together three key insights related to the Connected Life to keep brands, retailers, technologists and creatives on track