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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Tucker is a Partner at Smart Design. His focuses on understanding the convergence of consumer behavior, technology, and business and using strategic design to create market-defining experiences that matter. At Smart, Tucker’s deep expertise in research, strategy, and design allows him to uncover relevant opportunities and inspire teams to create compelling consumer experiences. While discovering new methods of solving strategic design challenges, Tucker leads multidisciplinary projects across a diverse range of industries, such as housewares, consumer electronics, mobile, automobile, beverage, energy, sportswear, and beauty. Tucker has taught product design at Parsons The New School for Design and currently guest lectures at NYU Stern School of Business and Columbia Business School. His work has been featured in Surface Magazine, Fast Company, and Businessweek, and he regularly speaks at conferences and design events around the country. He holds a masters degree in industrial design from Pratt Institute and a bachelor’s degree in mechanical engineering from Vanderbilt University.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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