Consumer Goods

Brand Activation & Immersion Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Analysis How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Consumer Goods Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Customer Experience Journey DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Gen Z Interview: How Feminine Care Company Blume Is Changing The Conversation Around Periods

Swapping 'feminine hygiene' for 'self-care,' subscription service Blume works to de-stigmatize menstruation and sex-ed, positioning itself as a lifestyle partner for teens and providing trusted resources

Merchandising & Curation Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

Fashion & Apparel PSFK Visits Edie Parker, The Luxury Handbag Store Bringing Cannabis Accessories To NYC

The founder of the luxury brand speaks to PSFK about her new collection, dubbed 'Flower,' and explains how expanding into cannabis retail was a natural extension of her work as an accessories designer

Food & Beverage Heineken Enhances Production By 3D-Printing Manufacturing Tools On-Demand

Heineken is using the technology to improve machinery in its factories, enhancing safety and quality control by printing custom parts on-site while reducing costs and increasing efficiency

Packaging & Product Engagement Body Shop Stores Will Take Back Customers' Empties To Reduce Plastic Waste

The personal care retailer's in-store campaign encourages consumer recycling in partnership with social impact enterprise Plastics for Change

Loyalty & Membership Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Health Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Retail Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

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