consumer insight

Beauty For International Women's Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

Health Cannabis Business Focuses On Building Strong Customer Relationships

A marijuana dispensary is using CRM software to make friends with its customers, deploying data to cultivate brand loyalty

Advertising CEO of eYeka On Connecting With Consumers [Cannes]

Francois Petavy discusses how looking at an agency as a community of creative talents is the way to produce the best work.

Gaming & Play Ed Cotton: Brands Need Eyes In The Back Of Their Heads

Companies can only discover new opportunities by broadening their research and expanding their peripherals.

Design Starbucks Creates Lavish Interiors To Lure The French Consumers [Pics]

Global coffee chain tries to entice Parisians with decadent renovations and designs.

Advertising How Do Consumers Really Feel About Environmental Sustainability?

A recent survey reveals a new consumer trend and attitude towards environmentally sustainability and greenwashing by companies.

Retail Doc Martens Digital Campaign Reinvents Brand's Punk Past

Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience.

Luxury Redefining and Valuing Marketing

How does the marketing profession need to change to stay relevant?

Technology Skype Goes Mobile With Personal Messages As Outdoor Art

To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people's personal messages into outdoor art.