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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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John Gerzema is the CEO of The Harris Poll, a public opinion, corporate, brand and reputation strategy firm. An author, strategist, speaker and consultant, John's various books have appeared on the best seller lists of The New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post, Bloomberg Business Week, The WEEK Magazine and many others. A frequent analyst on television and radio John’s TED talks have been viewed by hundreds of thousands of people. He has written for publications like Harvard Business Review, Inc. Magazine, WIRED, Forbes and McKinsey Voices on Society. His most recent book is The Athena Doctrine. How Women (And The Men Who Think Like Them) Will Rule The Future. 


Neil is a marketing and innovation strategy professional with 15+ years of experience in innovation strategy, communications planning, business planning and consumer insight. Work has spanned across a variety of sectors including Fortune 500 companies, challenger brands, as well as the non-profit sector. He currently is the senior vice president of innovation strategy at Medialink. He previously worked at Mindshare, Initiative, and Paper Magazine.

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