In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences
One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service
Shopperception uses 3D sensors to capture aggregate shopping behavior and create a heat map of popular products.
If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here’s a new job at Ziba California, just listed on the service.
Gis.to is a new platform that aims to facilitate 'more knowledge in less time' by creating a marketplace for the summarization of valuable long-form content.
Music has always been a cultural arbiter, and is now also the basis for a psychological study indicating where our focus and values are evolving.
A new study finds that many large organizations aren't fully capitalizing on the potential of marketing research.