consumer insights

Delivery & Logistics Ace Hardware implements real-time analytics for inventory tracking

American hardware retailer Ace Hardware uses real-time analytics, such as customer and inventory tracking, allowing store managers to stock their stores more efficiently. It also uses a management platform, called Deputy, which uses customer data and purchase patterns to staff stores based on demand.

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Banks, Insurance & Financial Services Why Muses And Media Are Key To Reaching Gen Z

From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers

Gen Z Assumption Versus Reality: What People Get Wrong About Gen Z

Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class

Loyalty & Membership Understanding Your Gen Z Consumer: Insights Into The Next Generation's Values

In partnership with Suzy, PSFK research reveals that Gen Zers seek brands that match their purpose, highly rate open-mindedness and value self expression more than millennials

Food & Beverage Op-Ed: How Leading Meal Subscription Services Are Engaging And Retaining Customers

Author Macala Wright speaks to three successful meal subscription brands to identify consumer preferences and how to cater to them, breaking down tactics to drive engagement in a competitive landscape

Cafe & Restaurant What Consumers Really Want From Restaurants? PSFK Asked

Working in tandem with Suzy, our insights show that diners are increasingly embracing choice, flexibility and convenience...

Features Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Analysis Interview: How Home Goods Brand Modsy Is Elevating Online Furniture Retail With Consumer Data

VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Entertainment How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service

Retail 3D Motion And Heat Sensing Technology Captures Shoppers’ In-Store Behavior

Shopperception uses 3D sensors to capture aggregate shopping behavior and create a heat map of popular products.

Advertising Help Wanted: Senior Consumer Insights Researcher - Ziba [Jobs We Love]

If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here’s a new job at Ziba California, just listed on the service.