About 65% of purchases between Thanksgiving and Cyber Monday were driven by sales and promotions, up from 61% last year and the highest percentage on record, according to the National Retail Federation
Facebook IQ has released its “2019 Topics & Trends Report from Facebook IQ,” its second annual review of the topics of conversation on Facebook that grew in 2018, and what they suggest about what will matter to people in the year ahead. PSFK contributed insights to this report and hope these findings will help marketers plan creatively for the year ahead!
“For the millennial marketplace, it’s about self‑expression, about a notion of fitness as a status symbol, about a realignment of what is valued in a brand and experience being an extension of their persona. Community, the tribe, that’s very much a millennial factor.”
Bryan O'Rourke. Fitness expert & President, Fitness Industry Technology Council
“This [Dolce & Gabbana] case is a wake-up call: a 1.4 billion population is for sure a huge consumption power, but if you don’t get it right, hundreds of millions of people voicing their outrage on social media is a powerful force, hard to ignore.”
“Generation Z has come of age at a time when health and wellness is a major consideration. Many younger members of Generation Z follow their parents’ healthy ways and it seems health-consciousness only gets stronger as they approach adulthood”
Dana Macke. Associate Director, Lifestyles and Leisure Reports, Mintel
“While restaurants remain the most common points of discovery for international cuisine, younger consumers’ exposure to a range of cuisine types creates opportunities for brands to offer more authentic and hybrid flavors.”