consumer research

Advertising This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Design New Online Lab Space Helps Companies Co-Create with their Customers

Napkin Labs' new platform employs design thinking in its new research platform offering a more interactive, engaging and deeper consumer research alternative to the focus group.

Technology We All Want To Be Young

A short film seeks to capture what it means to be young today, and how youth has evolved across recent, past generations.

Innovation This Week In Brand Strategy & Content

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising Digital Life Project Analyzes Global Online Behavior

A large-scale global research project identifies changes in online consumer behavior.

Retail Levi's Recognizes 'All Asses Were Not Created Equal'

The Curve ID campaign is the latest in a recent slew of campaigns to embrace women's curves.

Work Brand Mapping As A Consumer Insights Tool

The brands we choose arguably say something about our identity - what we value in the products we use, how we perceive ourselves and how we want to be perceived.

Technology MTV Europe Finds "Youthtopia"

MTV Europe recently published the results of "Youthtopia" - its first ever effort to understand the values, hopes and dreams of young people in Europe by asking over 7,000 youths to imagine their ideal world.

Design Experts Versus Novices: Selling To Different Types Of Consumers

A new study in the Journal of Consumer Research finds that retailers can improve consumers' product learning and satisfaction by simply organizing their existing stock in different ways.