consumerism

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Beauty Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Fashion & Apparel Kardashian Lifestyle Platform Competes With Goop And Even Amazon

Kourtney Kardashian's ecommerce marketplace curates content related to health and wellness, life and style, interior design, beauty, motherhood and more, with many drawing comparisons to GOOP

Brand Activation & Immersion How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Design Series Of Biodegradable Household Objects Calls Out Consumer Waste

The project aims to raise awareness of the impact of tossing disposable products after using them once

Banks, Insurance & Financial Services Bank Account Will Tell You If You’re Buying Ethically

Financial startup Aspiration automates background checks on brands you buy

Advertising The Key To Great Entertainment Is Knowing Your Customer Inside-Out

Brian Dell, Creative Director at Quartz, discusses how the key to great entertainment today is to understand your audiences through and through so you know how to create phenomenal experiences for them

Entertainment How Do Content Creators Cut Through The Noise Of The Media Today?

Justin Montanino, New York Media’s Senior Director of Branded Content, discusses the key challenges, shifts and trends that are on the horizon in the entertainment industry this year

Editorial Roundtable: 9 Bold Consumer Predictions For The Year 2020

adidas, GE, Pinterest, Stitch Fix, American Giant, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket tell us what they predict for the year when consumers fully seize away control from brands, retailers and institutions

Retail Editorial Roundtable: How Brands Will Define Meaning In A Mercurial Marketplace

adidas, GE, Pinterest, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket explain why straightforwardness will prove consequential in a consumer-driven landscape

Editorial Roundtable: Brands Must Learn To Resonate As Consumer Platforms

adidas, GE, Pinterest, Stitch Fix, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket lay out how companies and organizations must approach their relationships with empowered consumers

Retail Editorial Roundtable: The Future Of Consumers

adidas, GE, Pinterest, Stitch Fix, American Giant, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket elucidate on consumers' growing power of choice

Fashion & Apparel Human Rights Activist: What Is The Future Of Corporate Responsibility?

Corban Addison, author, attorney, activist, traveler and humanitarian, explains the lasting impact the world's most powerful companies have had by committing themselves to global good

Home LiAnne Yu: Consumption in China - How New Consumer Ideology is Shaping the Nation (Excerpt)

The San Francisco/Hawaii-based author reflects, among other things, on her watershed early 90's days in China