Ross is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media. Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU.
The generation that invented punk and skateboard culture is the most important group in the economy argues age-visionary David Stewart
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers