consumers

Automotive Track The Exact Carbon Footprint Of Your Car

MIT has released a new app that uncovers which vehicles are the worst and the best for the environment

Retail How Google Is Testing The Waters Of Consumer Retail

The tech company is launching a massive ad campaign and opening a pop-up shop to drive direct sales of its new Pixel phone and other home devices

Retail How Retail Tools Are Streamlining Shopping Online And Offline

A case study on how Cisco technology is amplifying the business of fashion

Advertising Refreshing Advertising's Relationship Between Brands And Consumers

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement

Advertising Why We Launched The New PSFK Future of Advertising Report

PSFK's Editor-in-Chief Piers Fawkes on adopting new strategies to provide a more engaging relationship between consumer and brand

Home Mobile Chargers Are Bringing Electric Scooters to Your City Faster Than Expected

PSFK spoke with Gogoro's VP of Communications about the company's OPEN Initiative and its global expansion

Innovation The Future of Retail 2016: Consumers Are Brands Most Influential Advocates

Tap consumers for their knowledge and feedback to create opportunities that builds deeper brand connections

Design Taking A Global Perspective Of Manufacturing From 2014 On

Manufacturers overseas are taking it upon themselves to tackle the challenges of implementing sustainability as a core business model, but this is just the first step along a much longer path

Design Amazon Elements Shows the Company's Approach to More Transparency

Amazon's own line of everyday essentials includes information such as when they were made and where the ingredients were sourced

Partner Content How Sustainability Is Inextricably Linked To The Bottom Line

PCH’s recent sustainability report examines how to evolve from supply chain management to supply chain development

Advertising The Word-of-Mouth Advantage of Quality Products Selling Themselves [Future Of Retail]

Founder and CEO of American Giant discusses why highly informed and vocal consumers spending their money on products that matter to them represents a profound shift in retail.

Op-Ed Sophie Maxwell: The Big Switch-Off - Why Brands Need to Create New Ways to Connect

Brands are now supporting our need to schedule time for disconnection-creating space for significant moments, reconnecting us with creative contemplation and ensuring our well-being.

Advertising Sam Ashken: Data is the New Design Medium

The Barbarian Group's head of audience intelligence talks, among other things, about who's doing well when it comes to granular targeting

Innovation Ross Martin: How Millenials' Use Of Tech Is Changing Marketing [PSFK 2013]

Ahead of PSFK CONFERENCE 2013, Ross Martin of Viacom and Scratch discussed how technology is breaking down the boundaries between brand and consumer.