X
menu
Broad Narrow
consumption

Related Insights

Related Features

Event

Who Should Attend?

January 16, 2019 | New York City
Features
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

Recommended Experts

Expert

LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner,and Global English. LiAnne's book Consumption in China: How China's New Consumer Ideology is Shaping the Nation is written from the perspective of China's emerging middle class, and explores topics such as tech use, fashion, international travel, and emerging forms of identity. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets.  

Expert

Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

Related Video

Video

Creative technologist Zach Lieberman shares how he's created a school to work with students to build interactive pedagogical tools.

June 10, 2014
Video

Retail expert Rachel Shechtman share her belief at PSFK Conference that the future of consumption needs to be more about content and community.

April 28, 2014
More Insights
No search results found.