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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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LiAnne Yu received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner,and Global English. LiAnne's book Consumption in China: How China's New Consumer Ideology is Shaping the Nation is written from the perspective of China's emerging middle class, and explores topics such as tech use, fashion, international travel, and emerging forms of identity. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets.  

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Creative technologist Zach Lieberman shares how he's created a school to work with students to build interactive pedagogical tools.

June 10, 2014
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Retail expert Rachel Shechtman share her belief at PSFK Conference that the future of consumption needs to be more about content and community.

April 28, 2014
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