content

Brand Activation & Immersion Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Advertising Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Entertainment Shopify Launches Content Studio To Give Startups Greater Exposure

Shopify Studios is launching with a series of documentaries about small businesses and will eventually release podcast content as well, helping startups raise their exposure through engaging content

Fashion & Apparel How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Loyalty & Membership The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Food & Beverage Grocery Chain Publix Offers Customers Interactive Virtual Cooking Classes

Free, live classes are designed for customers looking for demos on new ways to prepare easy and balanced meals, and let viewers interact directly with the chefs

Hotels, Hospitality & Travel Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Retail How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Shopper Education & Assistance How Media Brands Like The Economist Use Community To Build Connections With Consumers

Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Technology Content Startup Curates Recommendations Without Compromising Users' Privacy

Canopy is a mobile app that aims to marry curation with privacy, collecting customers' data in an anonymized, non-reversible vector to base suggestions off of

Beauty Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Merchandising & Curation Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Shopper Marketing & Promotions Interview: How Clinch Uses Creative Technology To Offer An Omnichannel Advertising Solution

Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns