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Analysis How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Beauty Top Instagram Influencers Can Integrate Checkout Feature For Simplified Shopping

Introduced earlier this year for brands, the platform's Checkout feature can now be integrated into top influencer accounts like Gigi Hadid's or GQ's, letting followers easily shop their posts

Brand Activation & Immersion Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Consumer Goods P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Fashion & Apparel Viewers Of Video Shopping Platform Can Click To Purchase And Earn Currency

Described as the "funnest way to shop," Down to Shop is a mobile platform that markets the internet's latest products through character-driven video episodes where viewers can click to buy

Entertainment AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Loyalty & Membership Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Banks, Insurance & Financial Services Chipotle Rewards Members Receive Mystery Gift Deposit Via Venmo

Chipotle will deposit up to $500 into the Venmo accounts of customers who sign up for its mobile app loyalty program, part of its effort to build digital presence

Retail Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Hotels, Hospitality & Travel JetBlue Takes Over Contest Participants' Instagram Accounts

The travel brand requires those who enter its contest to receive unlimited air travel for one year to delete their Instagram content and replace it with a customized promotion image

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Shopper Marketing & Promotions Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Brand Activation & Immersion Shopify Launches Content Studio To Give Startups Greater Exposure

Shopify Studios is launching with a series of documentaries about small businesses and will eventually release podcast content as well, helping startups raise their exposure through engaging content