content & commerce

Advertising Missguided x Love Island's App Collab Styled Fans Like Their Favorite Stars

A 'shop the look' page on the television series' app caused Missguided sales to surge—proving the viability of 'see now, buy now' capabilities as well as creative ways to drive commerce via content

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Brand Activation & Immersion Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Consumer Goods Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Beauty P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Fashion & Apparel Viewers Of Video Shopping Platform Can Click To Purchase And Earn Currency

Described as the "funnest way to shop," Down to Shop is a mobile platform that markets the internet's latest products through character-driven video episodes where viewers can click to buy

Hotels, Hospitality & Travel AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Merchandising & Curation Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Events Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Food & Beverage Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Fitness & Sport Kardashian Lifestyle Platform Competes With Goop And Even Amazon

Kourtney Kardashian's ecommerce marketplace curates content related to health and wellness, life and style, interior design, beauty, motherhood and more, with many drawing comparisons to GOOP

Health Athleta Debuts Wellness Collective To Support Healthy Living For Women

The athletic apparel retailer is launching the Wellness Collective, hosting monthly healthy lifestyle-focused events at Athleta stores across the country, as well as an accompanying digital content hub

Retail Shopify Launches Content Studio To Give Startups Greater Exposure

Shopify Studios is launching with a series of documentaries about small businesses and will eventually release podcast content as well, helping startups raise their exposure through engaging content

Beauty Marie Claire Offers Shoppers Content-Driven Ecommerce Platform

The brand is launching its own shoppable content as a separate site from the traditional editorial publication, offering readers a mix of apparel, accessories, makeup and more from highstreet and luxury brands chosen by the magazine's editors