content & commerce debrief

Brand Activation & Immersion Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Podcast: Driving Commerce With Content

In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path