content creation

Design Streetwear Store Targets Gen-Z With Social Content Creation Hub

Further blurring the lines between shopping and sharing, the independent footwear and apparel shop Pewter markets itself as a social space for customers who dream of becoming Insta-famous

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Brand Activation & Immersion YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Entertainment How AI Is Enabling Innovative Musical Collaboration

Music startups are increasingly employing AI-enabled music platforms that cater towards collaborative and sharable musical experiences, democratizing the industry by allowing users to act as creators

Op-Ed Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more

Delivery & Logistics 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Millennials Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

Loyalty & Membership China Pioneers Live Streaming Retail Experience For Young Consumers

Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope

Advertising Using AI For Automated Content Creation

PSFK researchers look into the growing use of AI algorithms in marketing, from choosing music to generating video content

Delivery & Logistics How Contextual Calibration Keeps Customers Engaged

In our new Advertising Playbook, we discuss the importance of contextual calibration to make sure that a brand's messaging is able to hit the mark with a wider array of consumers

Retail This New Social Network Lets You Like Things By Smiling

Polygram is the latest entry in the social media sphere with a new take on how online interactions manifest: detecting facial reactions

Entertainment Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Interview How Bite-Sized Content Is Changing The Way We Consume Media

VideoBlocks is a stock VR media company working to navigate the new media climate

Entertainment Roundtable: Entertainment Beyond The Box

Copa90, McCann NY, Alphachannel, The Other Guys, Wildbytes, Los York, Open Mind Strategy and Glassworks impart their expertise on the consumer culture driving new entertainment trends