content debrief

Brand Activation & Immersion Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Post Purchase Service & Support Consumer Reviews Platform Lets Brands Automatically Leverage Organic Content To Promote Products

Influenster created a service that syncs 23 million reviews with retailers who can then use the information to promote their goods, driving sales with consumer-generated content

Beauty How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Shopper Marketing & Promotions Jo Malone Lets Customers Purchase Perfume Through Shoppable Videos

The interactive videos allow shoppers an engaging way to click to buy, driving sales for the beauty retailer while also providing it with key consumer purchase data

Delivery & Logistics Shoppable Recipes Let Cooks Add Ingredients To Online Carts To Receive Same-Day Delivery

Meal ideas on Allrecipes.com are now shoppable so home cooks can have the necessary ingredients delivered on-demand via AmazonFresh

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

Retail How Food Brands Are Catering To The Millennial Kitchen

Helping consumers cook as well as allowing them to purchase the materials they need, brands from Tito's to Allrecipes are turning to virtual interfaces that combine branded support like directions or recipes with shoppable capabilities

Food & Beverage Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Retail Watch: Content & Commerce Debrief Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

Podcast: Driving Commerce With Content

In this show, PSFK shares insights from its Content & Commerce Debrief webinar, examining new ways retailers are using content to drive consumers down the purchase path

Loyalty & Membership PSFK Launches The Content & Commerce Debrief

The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process