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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Ian Tait is Executive Creative Director at Wieden + Kennedy, an independently owned advertising agency headquartered in Portland, Oregon. Formerly, Tait was Executive Creative Director at Google Creative Lab.
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Evan Orensten is the co-founder and executive editor of Cool Hunting, a digital publication of carefully curated innovation and inspiration. Content is published online, in a daily newsletter, through RSS and social media platforms and via a video series.
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