content marketing

Beauty PSFK Exclusive: Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

True Botanicals' new editorial platform is designed to deeply educate consumers about everyday healthy living, taking the conversation about clean beauty a step further with shoppable, digitally-native content and acting as an authority in the space

Brand Activation & Immersion Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Fashion & Apparel Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Video Conversation Is Your Content Marketing

Marketing expert Kenyatta Cheese says that active participation is critical in brand interaction with customers

Retail Watch: Content & Commerce Debrief Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

Loyalty & Membership PSFK Launches The Content & Commerce Debrief

The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process

Features How Retailers Are Integrating Augmented Store Displays

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail

Health Health Insurance Company Advises Millennials Through Online Game Show

Health insurance company ahm collaborated with Vice on a show that engages its players and audience on a complicated subject using a mix of comedy and education

Millennials New Product Review Site Helps Millennials Declutter Their Shopping

Algorithm-generated ratings decipher the differences between millennial-friendly products like meal kits and boxed mattresses

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Op-Ed Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more

Entertainment Trader Joe's Podcast Takes Consumers Inside The Business

The five-part series aims to engage the grocery chain's fanbase by answering frequently asked questions and telling stories around its stores and products

Advertising Will Media Sites Go The Way Of Social Feeds?

Media companies like the Weather Channel have adopted a feed-style interface, looking to appeal to consumers accustomed to engaging with content on social

Luxury Bulgari Unveils Female-Centered Films At Tribeca Film Festival

Luxury brand recruited iconic filmmakers to create shorts inspired by the strength of women