Considering the immense purchasing power of this now parenting demographic, brands from Target and Bloomingdales to Dove and Pampers are augmenting their business by incorporating the specific values and needs of millennials into their brand offerings
“Retailers put effort and expense into pricing promotions for consumers focused on value, but they may be underestimating the true cost of slow checkout in terms of lost business revenue and diminished loyalty.”
“While restaurants remain the most common points of discovery for international cuisine, younger consumers’ exposure to a range of cuisine types creates opportunities for brands to offer more authentic and hybrid flavors.”
“There is a big opportunity for the [food] industry and for the public health community to get together and say ‘A meaningful clean label program would have these elements,’ ” she said. “ ‘It would include these types of nutritional considerations… voluntary agreements around marketing the package, and it would resist these kinds of deceptive marketing practices’.”
Mehmood Khan. Vice Chairman and Chief Science Officer, PepsiCo.
“What we’re really trying to do is to make sure that we have an overall infrastructure for digital that can support, whether it’s 5% of share or 30% of share. If it ends up being 30% of share in grocery as digital then…you’ll have more sheds and they’ll be used to take pressure off of the store, and the store will become more of a distribution point.”
“We’re excited to have the opportunity to work with Kroger on this program that will leverage BrandLoyalty’s combination of expertise in loyalty programs, analytics and retail industry knowledge in order to drive sales, boost profitability and build customer loyalty in the highly competitive grocery segment.”