Copywriting

Advertising Hilarious Art Project Shows The Difference Between Copywriters & Art Directors [Pics]

An online art project uses wit and simple illustrations to showcase the characteristics of the two pillars of any creative department.

Technology 3-Year-Old's Complaint Letter Prompts Sainsbury's To Rebrand Their Bread

UK grocery chain has given into a campaign, triggered by a 3-year-old girl, to change the name of its Tiger bread to Giraffe bread.

Home P&G's Coupon Copy Fail

What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?

Advertising Groupon Launches Training Academy For Its Writers

The most popular deal-of-the-day site on the web has started a new training initiative for its staff.

Advertising A Copywriter's View of Complexity

By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.